Biography of Estee Lauder
Estee Lauder – American businessperson.
Name: Josephine Esther Mentzer
Date of Birth: July 1,
Place of Birth: Corona, Queens New York City, U.S.
Date of Death: April 24, (aged 95)
Place of Death: Manhattan, New York City, U.S.
Occupation: Businesswoman
Father: Max Mentzer
Mother: Rose Schotz Rosenthal
Spouse/Ex: Joseph Lauder (m. –), Joseph Lauder (m. –)
Children: Leonard A. Lauder, Ronald Lauder
Early Life
Estee Lauder, an American co-founder of Estée Lauder, Inc., a large fragrance and cosmetics company, was born on July 1, , in Corona, Queens, New York City, the second child born to Rose (Schotz) Rosenthal and Max Mentzer. She co-founded her eponymous cosmetics company with her husband, Joseph Lauter (later Lauder). Lauder was the only woman on Time magazine&#;s list of the 20 most influential business geniuses of the 20th century.
She started a beauty company with a skin cream developed by her chemist uncle. After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in In , her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with
Estée Lauder
Estée Lauder was an exceptionally talented and successful promoter. She was a pioneer in giveaway promotions, always including a lipstick in the gift package. Women tried her products, liked them, and told other women about them. Much of her initial success came from this word-of-mouth advertising. She called her strategy “Tell-a-Woman” marketing. Eventually, she invested in larger marketing concepts, using beautiful models to sell her products. Estée Lauder chose carefully the models for advertising her products, selecting the “Estée Lauder kind of woman,” rather than a movie star. The photographer Victor Skrebneski published a book of his photographs of women who modeled for Estée Lauder products.
Estée Lauder believed in selling her cosmetics at the best department stores, ignoring the advice of her accountant and lawyer, who urged her to get out of this particular business. She started at Saks Fifth Avenue in New York City, an upscale store where women could charge their purchases. After succeeding at Saks Fifth Avenue, she expanded to Neiman Marcus in Dallas, and then several department stores around the country. Estée Lauder opened each store herself and
Who Was Estée Lauder?
Estée Lauder () was an American entrepreneur and co-creator of a cosmetics corporate empire, Estée Lauder Companies (EL). Now in its ninth decade, the company that bears her name is a major manufacturer and marketer of quality skin care, makeup, fragrance, and hair care products. Its more than 25 brands are sold in approximately countries, booking annual revenues of more than $17 billion, and it employs in excess of 60, people.
In building her business, Estée Lauder pioneered not only a variety of now-familiar personal-care products but also a series of practices that have become standard in the beauty field. She “defined the development of the American cosmetics industry,” fashion trade publication WWD declared in its obituary of her.
Key Takeaways
- Estée Lauder was an American entrepreneur and founder of the Estée Lauder Companies, one of the largest players in the beauty business.
- Lauder started the company in with her husband and a quartet of face creams; it began to take off in the early s with the introduction of a bath oil that was also a perfume.
- Her company’s expansion was in large part due to its launching or acquiring new br
Estée Lauder
()
Who Was Estée Lauder?
Estée Lauder was an American beautician and business executive who started a beauty company with a skin cream developed by her chemist uncle. After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in In , her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world.
Early Life
Cosmetics pioneer Estée Lauder was born Josephine Esther Mentzer in Queens, New York. Her birth date is usually given as July 1, , but there has been some speculation that she was actually born two years earlier in She came from a family of Jewish immigrants—her mother was Hungarian and her father was Czech.
Lauder showed her interest in beauty at an early age. She loved to brush her mother's long hair and apply creams to her face. Through her uncle, a chemist, Lauder later learned how to make her own beauty creams. She was only a teenager when she started selling her products at local hair salons. Lauder marketed her wares as "jars of hope" and even gave out fr
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